圣保罗Saraiva书店
To develop in 14.000 sq ft. distributed in one and a half floors one sole store environment that would integrate the company’s best seller department (books) with the related ones (stationery; CD + DVD’s; high end electronics), creating one space devoted to the customers enlighten and fun. There is a thematic kids area on the ground level and a mezzanine that encompass a more quiet space for professional literature and a multipurpose theater, included to declare to the client that the space is much more than just a big box.To show to the customer the commitment of Saraiva on offering a delighting shopping experience that merges a massive array of cultural and fun oriented products with their client’s comfort. That is granted by the presence of special lighting, music, different seating areas around the store, a Starbuks café inside the store, a ticket booth, a large and central help desk, oversized cash units, a multipurpose theater, etc.
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