At a time when formalistic aesthetics abound and spiritual demands are nowhere to be placed, brands and designers translate Cantonese cuisine culture and Jiangnan local context into a new trend of contemporary dining space experience. The subdivision is the scene, the spirit is seen in the details, and the experience is found in the details. The collision between the colorful traditional culture and the prosperity of the modern city accurately promotes the dining way of healthy life, which is a new significance for the coordinate of food.
Designer Wei Zhixue spent one year to complete the creation and landing of the project. Starting from the brand theme, spatial tonality, soft decoration of building materials and art installation, based on the brand positioning and the individual needs of the space, he customized the space, furniture and main lamps, and fully realized the complete landing of the design.
Yujiangnan restaurant located in Qianjiang Century Park, the core window on the south bank of Qiantang River. The unique location bears a wonderful origin of the brand: Wei Zhixue, the designer, missed the first cooperation with Party A due to his busy business. As time passed by, we met for the second time after five or six years. Apart from the happy meeting, a delicious and interesting Cantonese restaurant was also slowly emerging along the Qiantang River.
As the investor of Yuejiangnan, the enterprising spirit represented by the world Go champion Ke Jie continuously injects new possibilities into the brand through the theme expression of space and order remodeling in the process of shaping the brand gene.
Yujiangnan restaurant located in a long two-story building in the park. The welcoming pine in the water feature at the entrance was found by Party A and the designer together for half a month. It seems to be an ordinary physical manifestation, but it releases a new magnetic field after transplantation.
On the left side of the entrance, you can enjoy a leisurely afternoon with a few friends in the gap between nature and the city. Due to the consideration of internal and external relations, sufficient distance between seats is kept to avoid the awkward situation of the street view. In many cases, it is the starting point of security to be able to navigate the social scale in the public field.
The designer uses gray and red as the space tone, evoking the spirit of striving and striving with the lion dance custom of Guangfu culture, connecting the double experience of cultural memory and taste feeling between past and present, folk custom and history, rivers and lakes and temples: From space creation to consumption experience, from service process to humanistic care, and even the brand logo and the thinking of bowls, chopsticks, cups and plates are interrelated in the unity.
The stone pier opposite the first floor staircase is also from the countryside, is the designer and Party A after several months of searching occasionally. As the first good thing to enter the space, open the door to see happiness, Yingshi and Shi lion echo, with warm touch inspired the continuation of space dialogue.
The mottled tiles reflect the delicate softness of the misty rain in the South of the Yangtze River. Inspired by the tiles in the South of the Yangtze River, the public area constructs an independent space of comfortable size through the structure interpenetration and separation of the planning line, so as to be compatible with privacy and permeability. The layers of space are interleaved and interleaved with the urban prosperity outside the window, so that every diner can enjoy the privacy and stimulate the fun of exploration.
The design does not touch too much on the past, but hopes to trigger the magnetic field of memory. As a very distinctive cultural symbol, dancing lion greatly nourishes Cantonese life. Designers hope that through the exciting meaning of lion dance, the powerful and smart expression throughout the whole space. The jumping lion in the main visual wall transforms into a variety of expressions in the changing light, making people feel as if they are in the scene of “Qingqing” in the fighting spirit of Huang Feihong, thus connecting the link between folk custom and the present. And the top of the continued red hydrangea device, also spread the brand vitality to every diner.
The hanging red device above presents the hydrangea elements in the form of bamboo weaving skillfully. In the evolution of the structure, the free combination of stable three-strand weaving techniques and the color of vegetable dyes continue the growth of the traditional context in the festive and lively artistic atmosphere, and also indicates that a good play is being staged.
In the shaping of stair space, through the staggered steel frame structure, the plum pile is projected step by step. Slightly flickering, reflecting the flickering and jumping between the tiles. The crystal ball on the top is cleverly embedded in the lamp niche, and the interesting stone lion is collected by the designer and the owner through the visits to the surrounding villages. Behind the stone lions with different gestures, the builder’s wishes and expectations for the brand are expressed.
In the shaping of space structure, through the hard and soft, mountains and cities, the soft culture infiltrates into the details. Quartz stone appears inadvertently in the space details, and the cultural distance, the natural depth and the rich texture of modern catering integration, timely to remind people of the charm of culture and scenery.
By the stairs, the second floor box along the axis of symmetry distribution. Based on the transverse span of the building, the designer uses the moving lines on both sides to effectively divide the straight passage into a zigzagging experience, which increases the fun of moving through layers. The zenith and door side take Manchurian flower Windows as inspiration to guide the rhythm of the space visually. For visitors to increase the fun of exploration, at the same time, the subtle beauty of the south and Lingnan gorgeous connection.
The enterprising spirit represented by the world champion Ke Jie coincides with the core of the lion dance culture. The design is based on the chessboard in the grey space of the stairs. Ke Jie versus the robot Alpha is played in the whole process through holographic projection. In the largest box, interactive chess games are used to connect the scene, showing the unique dining experience in the fun.
Today, catering design is no longer limited to the space presentation, through different languages to tell the culture and life, is also an important starting point for brand iteration. The design starts from the essence of the catering mode and considers the different creation of each private box as a whole. From the multiple dimensions of vision, use, service and social interaction, it focuses on the sharing of a meal, hoping to reflect the evolution of the urban catering mode behind the lights of thousands of families.
Each box is named after the plants in the Book of Songs. In the staff’s Cantonese, although they are in the south of the Yangtze River, they can feel the distant charm of Guangfu, and peep the traces of cultural flow in the fingers of history. Each box uses different patterns of Manchurian Windows as the main light source, the same theme derived from multi-dimensional changes. The elements of lion dance and hydrangea are restructured. In the artist’s second creation, the collision and fusion of embroidery and porcelain pieces bring the genetic vitality of the brand into the dining experience while continuing the cultural context.
The order of the table has a profound impact on the diners’ experience. From the use of the scene, the designer Wei Zhixue takes the table as an important incision to link diners and service. From the functional point of view, through the combination of original furniture and theme, it endows humanistic care beyond taste. From the use of service staff thinking, the spices, tableware and other bits and pieces are raised to the rotating tray for centralized storage, to ensure that the table is clean, the care will be infiltrated into the silent warmth behind.
As the spiritual pillar of the Chinese meal, chopsticks carry too many emotional links. The design team incorporated tableware improvement into the construction, hoping to evoke the forgotten beauty of daily life through culture. Considering the use of functional differentiation, with gold and silver lion head embellish chopsticks tail. In addition to the sense of quality and ritual, the theme is permeated in the space and use. Each culture has its own memory touch points, Jiangnan and Lingnan. The two catering cultures have their own strengths and weaknesses, but they have the same strong interest in drinking tea. In the leisurely aroma, different emotional understandings are permeated.
Starting from the differences in different ways of drinking tea, the designer uses soft and original furniture to create relaxed space temperament, and creates tea sets and tea tables according to the integration of ways of brewing tea. Diners from different cultural backgrounds can smile when sipping and taste the wonderful adventure of the tongue in a sense of peace
In the terrace on the top floor, the concept of “urban oasis” is introduced. Through the integration of plants and water features, the vitality of the city is derived, and the effective dialogue with the environment of the park. Enclosed by the plant wall, four transparent capsule boxes with starry sky witness the day and night of the prosperous city. The relatively hidden pattern and high wall provide a private dining experience in the open field, but also to meet the changing functional needs of friends gathering.
Before the opening, some customers wanted to hold a birthday Party here very much. Although it was cancelled due to the cold wave later, the scene experience created by the brand can be seen as an attractive way of consumption for young groups. The creation of catering commercial space is no longer satisfied with simple copy, and more original furniture and personalized products are gradually added to care about service mode and experience thinking. While enriching the dining experience, it provides a thinking path for the upgrading of catering consumption trend.
On the business side, designer Wei Zhixue will re-decode the culture across the region and introduce rich changes in the whole. Through the original design, he connects the brand concept and diners, so that the South of Yuejiang is no longer just a restaurant, but also becomes the emotional scene that triggers the catering lifestyle.
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