品牌策划之初,我们便思考了很多。
日料文化的精髓是什么。
当下城市生活的痛点是什么。
空间美学与场所精神的关系是什么。
我们如何使这几点产生链接。创造一个商业模式成功并且能够引领当下城市生活和城市人文的日式餐厅。
我们认为能够解决人与人,人与城市,人与当下社会进程等等一系列的情感问题。 我们这个餐厅才能称之为有文化,有灵魂。 我们要解决的不光是吃饱/吃好,还要解决深层次的问题,人文/情感/心灵/艺术/美学。
From the beginning of brand planning, we have thought a lot. What is the essence of Japanese culture? What is the pain spots of people in today's urban life? What is the relationship between space aesthetics and place spirit?
How do we link these points to create a successful business model and a Japanese restaurant that can lead today's urban life and urban culture? We think it would solve a series of emotional problems such as people, people and cities, people and current social processes. Then this restaurant can be considered as with culture and soul. What we need to solve is not only to eat enough or eat well, but also to solve deep level problems, including culture, emotion, heart, art and aesthetics.