本帖最后由 jacknin 于 2021-9-29 09:35 编辑
项目名称:奥伦纳素上海办公室装修
项目面积:620㎡
施工单位:HTD赫韬建设
项目地点:金融街静安中心
项目年份:2020
Erno Laszlo奥伦纳素是来自美国纽约的高端护肤奢侈品牌,由Dr. Laszlo创建于1927年。
1927年,Dr. Laszlo在布达佩斯创办了自己的第一所护肤研究所,并配备一间实验室,专门用于针对客户不同肌肤问题研发定制专属配方,如定制的Phormula 3-1,用于治疗匈牙利斯蒂芬妮公主的急性痤疮。
1939年,Dr. Laszlo搬到纽约,在第五大道677号开设了第一间奥伦纳素纽约护肤美学馆。一经开设,就受到名流、贵族、社会名媛的追捧,预约的等待时间可能会持续几个月,并且仅向会员提供专属服务。他的早期客户包括奥黛丽·赫本和葛丽泰·嘉宝。Dr. Laszlo成为世界上许多名媛名流值得信赖的护肤专家。
奥伦纳素品牌一直延续着Dr. Laszlo的精神,因为他突破性的肌肤护理方面的研究发现和个性化肌肤护理,继续影响着我们现在所做的一切。
本案是其位于上海金融街静安中心,由HTD赫韬建设团队打造。
3 ELEMENTS FOR THE DESIGN STRATEGY
Erno Laszlo produces clean formulations which are effective without risk to their consumer. We propose using NATURAL ARCHITECTURE MATERIALS for the new office to align with the brand identity.
奥伦纳素产品是有效且安全的。我们通过使用自然的建筑材料,体现品牌想要传递给客户的价值观。
The Shanghai office has it’s own culture. The leader is open-minded person. People are team players. The Shanghai office is expecting to increase its size in the future. Colleagues are joining the office from abroad time to time. We propose that the new office needs A LAYOUT:FLEXIBLE & REFLECTING COLLABORATIVE CULTURE.
上海办公室有属于当地的文化。亲切开明的管理 模式,未来可期的发展需求,多元灵活的办公人 员——这些都意味着我们需要一个更加灵活开放的办公环境。
Working in the beauty industry is intense and stressful. It requires long working hours as well. We propose INTERIOR MOODS that you can stay RELAXED & FUN in the office. It will not only make people feel happy but also to be efficient in their work.
美容行业存在各种竞争,工作会伴随着各种压力, 大家可能在办公室度过一天的大部分时间。我们 希望工作氛围能伴随着更多的轻松&有趣,不仅让大家保持健康愉快,同时也能保持更高的效率。
效果图vs实景图
设计效果真实呈现,超95%还原度
入口-效果图
WE PROPOSE 3 ELEMENTS FOR THE BRAND IDENTITY DESIGN STRATEGY.
We propose to use black and white as the main interior color for the background: White for South open working area & black for North functional space. And as accents, we propose to use Erno Laslo's coral colors on the some of working chairs, lounge chairs, sofa and area rug.
建议使用黑色和白色作为主要的室内背景颜色:白色为南部开放的工作区域,黑色为北部的功能空间。在一些工作椅、休闲椅、沙发和区域地毯上使用Erno Laslo的珊瑚色。
员工开放区-效果图
员工开放区-效果图
颜色
Erno Laszlo's product has a smooth and soft fluffy texture. We propose to apply a similar texture to
the upholstery such as lounge chairs and sofa.
Erno Laszlo的产品质地有自然的颗粒感且光滑柔软。我们建议在室内装饰上使用类似的纹理,比如躺椅和沙发。
We propose 4 locations for brand experience features.我们为品牌体验特色预留了4个地点。
- LOGO WALL 标志背景墙
- MEDIA SHOW 屏幕多媒体展示
- PRODUCT DISPLAY 产品展示墙:
The display cabinet is delicate and open. It is amusing to show the products without interrupting the sight of the open space.
展示柜精致且开放,有趣展示产品的同时,又不打断和遮挡室内的视线,运用一种现代的设计语言。
Illustrated shows the development of history and culture of the brand.
产品展示墙
产品展示柜
- SHELTER 小屋
- NATURE 自然
- SANCTUARY 庇护所
- PEACEFUL 安宁
- WOODEN HOUSE IN THE NATURE 山中木屋
- WORK AND RELAX 劳逸结合
- COMFORTABLE AND PEACEFUL 舒适平静
MEETING ROOMS, ONLINE STUDIO, LOCKERS,
OPEN WORKING, LOUNGE, HOT DESKS, CASUAL MEETING AREA
This option is showing a rational plan but keeping freedom of open working area. Keep all the functional programs at the Northside with lifts, restrooms, and emergency stairs. And allow the Southside to be free & open as possible.
此概念布局合理,工作区域灵活开放。所有的功能设施集中在北侧,包括电梯、 洗手间和紧急楼梯,南区尽可能的自由开放。
开放工作区
开放工作区-平面
The ceiling height from floor to end of MEP is only 2600mm. We propose to minimize any MEP elements on the ceiling so the ceiling doesn’t look busy.
从地面到天花设备最低端的高度只有2600mm。我们建议尽量减少天花板上的设备,这样天花板看起来更整洁不杂乱。
The ceiling height from floor to end of MEP is only 2600mm. We propose to the semi-open ceiling so space looks higher than it is.
从地面到天花设备最低端的高度只有2600mm。我们建议采用半开放式的天花板,这样空间视觉上更高更大气。
The meeting room is where you focus on the discussion and making decisions. The meeting room is not so big and we think space should be calming & able to focus on the table. Therefore, the focal point of the space should be the meeting table. We propose to empathize with the lighting on the table and calming down the surrounding color.
会议室是专注于讨论和做出决定的地方。空间应该是平静的,重点集中在桌子和屏幕。我们建议强调桌子上的灯光,产生共鸣,使周围的颜色平静下来。
中会议室-效果图
中会议室-实景图
中会议室扩展示意
The ceiling height from floor to end of MEP is only 2600mm. We propose to minimize any MEP elements on the ceiling so the ceiling doesn’t look busy.
从地面到天花设备最低端的高度只有2600mm。我们建议尽量减少天花板上的设备,这样天花板看起来更整洁不杂乱。
The ceiling height from floor to end of MEP is only 2600mm. We propose to the semi-open ceiling so space looks higher than it is.
从地面到天花设备最低端的高度只有2600mm。我们建议采用半开放式的天花板,这样空间视觉上更高更大气。
DYNAMIC, DRAMATIC & GLAMOROUS EFFECT
The large meeting room is where you will have various activities. We think this space can be more dynamic, dramatic and glamorous. We think the design should be inspired by Erno Laszlo’s brand identity.
大会议室会举行各种活动:这个空间可以更具活力、戏剧性和魅力。设计的灵感来自于Erno Laszlo的品牌形象。
大会议室-效果图
大会议室-实景图
大会议室多用途扩展示意
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