With the sun dawning,golden sunny light drop on the space,the world lives wake up with fire&foggy,we are pursuing the dreams of life in busy city with varieties life styles. Relaxing and following your heart in free daily time. An encounter,a date,a pleasant gathering can be occur here.Although life always like a hard journey,we still need to find more inner pleasant. Turn around,drinking in a leisurely small shop which filled with fun and love. With warm sun light spreading,a day begins with taste buds and romantic journey in the comfort and charm space.
此番，LOVE GIFT 愚园路68号概念店的设计，DAS LAB从品牌任务的理性拆解到商业价值的感性呈现经历层层推敲打磨。原现场筑地面积不大且布局生硬冷漠，空间体感局促单调，设计突破的关键点在于从视觉、方向与层次感构建一个视觉亮点，并且追随品牌的曲率移动轨迹，打造一个功能分区鲜明，且助力品牌给人以极具韵律美的温暖空间。
The design of LOVE GIFT concept store in No.68,Yuyuan Road,from the rational dismantling of brand tasks to the perceptual presentation of commercial value,DAS LAB has gone through layers of deliberation and polishing. The original site construction area is small,the layout is stiff and cold,the spatial sense is limited and monotonous. The key point of the design breakthrough is to build a visual highlight from the vision,direction and hierarchy,following the curvature movement trajectory of the brand to create a warm space with distinct functional divisions,also improve the brand image to give people a very beauty space with rhythm.
Around the middle cylinder,a light annular circulation first jump into our sight,broke the original block short line layout balance. DAS LAB design combined with the warm and healing tonality of the brand to cut pieces of fan curved shape.The integration of space design innovation and brand culture releases a space magic here,it makes the vision soothing and open.
The annular fan shape design improves the original cramped and narrow space,make the space gentle and light. At the same time,the consistency of annulus and arc curve make the space style distinct. Standing in front of the circle circulation,our eyes will be attracted to explore more pleasant inside.
The space color design inspiration from the process of gradual change color with sunrise,it looks like the life picture that people start to work with sunrise. Floor tile,metope,counter,plate frame and frosted acrylic resin tubes,under the guidance of the same color system to maintain low saturation gradient color,the different color on different material objects like a gentle and warm brand coat,from the visual sense to further enhance the consumer's perception of LOVE GIFT positioning with unique taste which is cordial and delicate.
The lamp on the top of the column is designed with the color temperature falling outward,which corresponds to the visual flow of the rising sun. The acrylic lamp of the column simulates oven also shows sizzler feeling. The familiar visual and somatosensory stimuli strengthen customers' memory of the brand step by step,at the same time,it improves customers' expectations of the products and transfer the stimulation and appeal of taste buds to brand experience. New brand styles always make people look forward to new delicious product.
After the reconstruction of LOVE GIFT in No.68 Yuyuan Road,the space where the circle circulation is located is gentle and clear,the gradual change light brings out the sensuous nature belonging to the sun color and shadow,the acrylic light device gives people the heat feeling which only belongs to the oven.
With the exquisite design,the city square also creates the "flexible" character of a kind of humanistic feeling,evoking the concrete life of those who live in the deep memory of the people in the city. The city is noisy but the space here is natural and beautiful,the life picture occurs in normal daily,clear light always new make the space elegant,those who deserve people to remember the warm and romantic can be gently accepted here.
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