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隐匿于城市地下
Concealed Beneath the Urban Landscape
本项目场地位于深圳湾创新科技中心的地下街区，是库豆咖啡集门店与办公为一体的总部集合店。在进入设计阶段之前，唯一的面向户外采光的区域被划分给门店，这也意味着办公空间完全失去了自然光，变成了四面围合的地下室，这便是本次设计任务中的重要挑战。我们需要用创造性的解决方案来进行空间隔断，为地下场地注入阳光、空气和养分。
This project is situated within the underground area of the Shenzhen Bay Innovation and Technology Center, where Kudou Coffee has established a flagship store integrated with office spaces. Prior to the design phase, the only outdoor-facing natural light source was allocated to the store, leaving the office spaces devoid of natural illumination. These office spaces were transformed into enclosed underground rooms, presenting a significant challenge for this design task. Our team needed to employ innovative solutions to partition the space and infuse the underground area with sunlight, fresh air, and vitality.
▼门店入口，entrance of the project © 生辉 / 肉山传媒
▼户外家具，outdoor furniture ©叙室设计
▼外立面细部，exterior facade details ©叙室设计
▼由室外看向室内，viewing the interior from outside © 生辉 / 肉山传媒
文化温室
Cultural Greenhouse
芒福德视城市为文化的容器。我们希望在办公空间与门店空间之间嵌入一个光亮通透的“文化温室”，它既具备展览的功能又能为封闭的办公空间提供接触自然的机会。原始的空心砖隔墙被拆除，代之由钢结构和玻璃组成的橱窗空间。橱窗整体结构被分成了上下两个部分，上半部分为长卷画册展览，下半部分为植物装置展览。我们希望通过这个文化温室，能将原本单调的商业空间转化为一个由艺术滋养的多功能空间。
▼橱窗结构轴测图，axonometry of window structure ©叙室设计
Mangford envisions the city as a vessel of culture. We aspire to embed a luminous and transparent ‘Cultural Greenhouse’ between the office and store spaces. This greenhouse serves as an exhibition area while also offering a connection to nature within the enclosed office area. The original hollow brick partitions have been replaced with window spaces framed by steel and glass. The window structure is divided into two sections: the upper part for displaying a long scroll of coffee-themed artworks, and the lower part for showcasing botanical installations. Through this cultural greenhouse, our goal is to transform the mundane commercial space into a versatile area enriched by art.
▼门店概览，overview of the store © 生辉 / 肉山传媒
▼由入口看向橱窗，viewing the bay window from the entrance © 生辉 / 肉山传媒
长卷画册展示的是各种主题咖啡店，它们或在城市景点、在电影中、在建筑内部，又或是一把手推车、一个热气球、一间茅草屋。这些姿态千差万别，风格迥然不同的咖啡店，彰显着现代咖啡文化方兴未艾、兼容并包的生机与活力。
The long scroll showcases various themed coffee shops located in urban landscapes, movie scenes, interior spaces, as well as unique elements like a handcart, a hot air balloon, or a thatched cottage. These diverse and distinct coffee shop depictions highlight the burgeoning and inclusive vitality of modern coffee culture.
▼由吧台看向橱窗，viewing the bay window from the bar counter © 生辉 / 肉山传媒
▼由入口看向大台阶，viewing the steps from the entrance © 生辉 / 肉山传媒
▼大台阶细部，details of the steps © 生辉 / 肉山传媒
▼门店家具细部，details of the store furniture © 生辉 / 肉山传媒
植物装置由木托架、咖啡豆麻袋、咖啡机、烘豆机等一系列充满咖啡元素的物件构成布景，饱含绿意的苔藓与杂草生长于其中，艺术、商业与自然在此共存。橱窗前方的大台阶则作为主要的活动空间，人们总能在这里找到属于自己的舒适角落。
The botanical installations feature a backdrop composed of coffee-related elements such as wooden frames, coffee bean sacks, coffee machines, and bean roasters. Lush moss and wild plants thrive within, creating a blend of art, commerce, and nature. The expansive steps in front of the window serve as the main activity area, providing customers with their own comfortable corners.
▼由台阶看向吧台，viewing the bar counter from the steps © 生辉 / 肉山传媒
▼橱窗装置，installation of the bay window © 生辉 / 肉山传媒
钢结构和玻璃
Steel Structure and Glass
设计以双层错落的玻璃，来实现门店区域与办公区域之间的视线阻断。七根裸露的工字钢支撑着玻璃橱窗的框架；外层的超白玻璃，是给阴暗的办公区域导入珍贵自然光的关键，加上橱窗内部柔和的人造光源，为室内创造出了纯净而轻盈的氛围；内层的油砂玻璃，将公共与私密区域的边界更加模糊化；玻璃橱窗的内外景象，透过材料和光影变得更为生动有趣，白色半透明的玻璃墙晕染出橱窗内装置的绿意，为办公区域提供了一个充满生机与活力的立面。
▼家具轴测图，axonometry of the office table ©叙室设计
The design employs double-layered staggered glass to create visual separation between the store and office areas. Seven I-beams support the frame of the glass windows. The outer layer of ultra-clear glass is crucial for introducing precious natural light into the dim office area. Coupled with the soft artificial lighting within the windows, it creates a pure and lightweight atmosphere indoors. The inner layer of frosted glass blurs the boundaries between public and private spaces. The interior and exterior scenes of the glass windows become more vivid and intriguing through materials and play of light and shadow. The white translucent glass wall diffuses the greenery of the window installations, imparting a vibrant and dynamic façade to the office area.
▼办公室入口，entrance of the office © 生辉 / 肉山传媒
▼办公室概览，overall of the office area © 生辉 / 肉山传媒
▼由办公区看向橱窗，viewing the retail area from the office © 生辉 / 肉山传媒
▼办公室立面，interior elevation of the office © 生辉 / 肉山传媒
▼办公家具细部，details of the office table © 生辉 / 肉山传媒
设计中保留了原始的混凝土墙面与立柱粗犷的形象，温暖的木质家具则贯穿了整个项目空间。外摆的松木条家具与定制的桦木板办公桌、储物柜，都在材质上平衡着钢结构与混凝土的冰冷与力量感。
The design retains the original rugged appearance of concrete walls and columns, while warm wooden furniture runs through the entire project space. The outdoor pine wood furniture and custom birch wood desks and storage cabinets strike a balance in material, counteracting the coldness and strength of the steel structure and concrete. This design juxtaposes steel, concrete, and warm wood, creating a harmonious blend of elements that enriches the space.
▼由公共办公区看向财务室，viewing the finance room from the office area © 生辉 / 肉山传媒
▼办公室细部，details of the office area © 生辉 / 肉山传媒
▼办公室内部，interior of the office © 生辉 / 肉山传媒
▼财务室细部，details of the finance room © 生辉 / 肉山传媒
为日常而建
Built for Everyday Life
对于业主来说，选择在深圳湾CBD的地下街区建立总部，一个关键的考虑因素就是更好地塑造社区文化并与顾客建立长期链接。新的场地不仅给举办各种活动及聚会提供了极大的灵活性和适应性，更是为业主企业与周边社区创造出了一个充满家庭氛围的日常空间。
For the owner, the decision to establish their headquarters in the underground district of Shenzhen Bay CBD was driven by a crucial consideration: to better shape a community culture and establish lasting connections with customers. The new space not only offers significant flexibility and adaptability for hosting various events and gatherings, but also creates a daily space with a familial atmosphere for the owner’s enterprise and the surrounding community. The location serves as a hub for fostering a sense of community and connecting with customers on a long-term basis.
▼橱窗夜景，night view © 生辉 / 肉山传媒
▼模型，model ©叙室设计
▼平面图，plan ©叙室设计
▼入口立面图，elevation of the entrance ©叙室设计
▼室内立面图，interior elevations ©叙室设计
▼结构细部，construction details ©叙室设计
项目名称：KUDDO总部概念中心
项目类型：室内设计
设计方：叙室设计
联系邮箱： xushisheji@foxmail.com
项目设计：2023.2
完成年份：2023.8
设计团队：杨嘉惠、李梦丽、范宇鹏
项目地址：深圳湾创新科技中心B1
建筑面积：425㎡
摄影版权：肉山传媒
材料：老砖，金属漆，真石漆，微水泥，欧松板，桦木板，油砂玻璃
Project name: KUDDO Headquarters Concept Center
Project type: Interior design
Design: JM2
Contact e-mail: xushisheji@foxmail.com
Design year: 2023.2
Completion Year: 2023.8
Leader designer & Team: Jiahui Yang, Weisen Cai, Yupeng Fan
Project location: Shenzhen Bay Innovation and Technology Center B1
Gross built area: 425㎡
Photo credit:meat mountain
Materials: Old brick, metal paint, real stone paint, micro cement, European pine board, birch board, oil sand glass
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