The shop as a stage
Very exciting and experimental approaches to shop design can be observed at opticians as of late. Glasses and sunglasses are fashion accessories today. All opticians carry a big line of designer brands, and through individual, imaginative shop design increasingly are creating a unique selling proposition.

If you enter Hofstede Optiek in the Dutch city of The Hague, you ask yourself, has the interior perhaps been taken from some fantasy film. The shop on Hoogstraat recently was completely refurbished. Nowotny Architecten from Delft were commissioned to design an interior that was to be completely different from others. The all pervasive organic forms catch the eye.

Architect Alexander Nowotny was predestined for the job of developing an unprecedented design by his “fresh approach”. According to Hofstede, since about 1997 the optician sector has undergone a metamorphosis to a retail trade that employs flair and atmosphere to sell. Alexander Nowotny says this is also a response to internet commerce: over-the-counter businesses must be able to do more today than sell products; that is to say, they must also take the haste out of buying and offer a good experience and entertainment. Going out to shop is no longer a vital necessity, but a leisure activity.

喜欢这感觉  很时尚 很酷 很有设计感 很优美

不错，收藏了1

眼镜店做到这个规模，真是够牛的！