十年前伊索品牌零售商店以怀旧风为设计主题，拥有很浓的家庭氛围，如今 Clare Cousins 工作室对墨尔本 Fitzroy 地区的伊索零售商店进行重新设计。 Clare Cousins Architects have returned to renovate the AesopFitzroy store which explores nostalgic domestic ritual. Having completed theoriginal design 10 years ago, the new fit out became their second opportunity to revisit the requirements of the much loved local brand.
商店位于墨尔本远郊的 Gertrude 大街，细节的精细设计归咎于其品牌文化的初衷。整个设计给人带来一种平静的氛围。继续低调的品牌路线，门面部分少量的保留了原有的塑钢窗钢梁和质朴的混凝土墙。 According to Cousins, “the store’s finely detailed design is an ode to the history of its location in Melbourne’s first suburb.” Located on the vibrantbut ever changing Gertrude Street, Aesop offers a welcome sense of calm. The original understated shop front remains and the existing shell is sparingly altered retaining original steel windows, steel beams and rustic concrete slab.
整个空间都沉浸在柔和的色调和灯光之中，从 Fitzroy 早期造船业得到启示，使用混凝土和金属打造船型的中岛台。高脚绿色展示柜搭配琥珀色的瓶子，让香气渗透整个空间。 Upon entering, visitors are immersed in muted hues, subdued lighting, robust fixtures a refined material palette. Inspired by the humble laundry trough, the space features large insitu-cast concrete vessels that are fitted with aged brass tapware that reference Fitzroy’s early blacksmith industry. The hand painted soft green cabinetry is elevated on slender legs and displays the amber bottles in a rhythmic fashion. Perforations with in doors allow Aesop’s signature scent to permeate the space.
商店对于空间功能的划分除了销售区，还有充满胭脂粉的空间，橱柜、台面、装饰，桌椅，集齐了一个小厨房该有功能。这种粉红色的将你包围，让心都跟着柔暖起来。 Beyond the point of sale, blush pink hues peek through the ribbons of silicon that form the curtain that divide the space. “Ideas of do me sticrituals are abstracted through the exclusive use of blush pink, complete with Italian ‘Rosa Salmonato’ marble bench top, a hearth and functional kitchen ette with integrated burner and sink.” This pink, joyous corner of the store completely envelops you and offers a sensorial and emotive experience.
该设计向公众开放，加强顾客与员工之间的沟通，从精细的设计体验伊索的品牌价值。 The design opens itself to the public and welcomes a dialogue between the store, passerby, staff and customer. This carefully crafted environment pays homage to domestic rituals and aptly reflects Aesop's contemplative persona.
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