本帖最后由 soulroom 于 2020-4-16 15:39 编辑
“空间有形，科技无界，民族品牌，引领世界” “Space is tangible, technology is unbounded. National brand, leading the world”
作为世界500强企业，美的集团早已不是多年前的传统家电乡镇企业，而是全球白色家电龙头企业之一，且成长为涵盖机器人与自动化系统、智能供应链的科技集团。为树立高科技企业的形象，在内部提供国际一流的研发环境，本项目作为美的中央研究院的形象窗口，成为央视等各大媒体采访重要场景。 As a Fortune 500 company, Midea Group has long been a traditional township enterprise many years ago. It has become one of the world's leading home appliance companies and has grown into a technology group covering robots and automation systems and intelligent supply chains. In order to establish the image of a high-tech enterprise and provide a world-class R&D environment internally, this project serves as an image window for the Midea Central Research Center and has become an important scene for major media interviews such as CCTV.
前瞻性Forward-looking 美的中央研究院更是美的全球科技实力的领军力量，驱动着整个品牌产品竞争力。作为创新中心中的一个中枢机构，需要体现的是整个集团的一个发展愿景，除了目前的发展形势，更要体验出未来向更高领域延伸的生命力。因此整个空间氛围的定调是开放、简洁、科技感、未来感，以“科技之翼”作为主题设计语言。 Midea Central Research Center is the leading force in the global technological strength of midea, driving the competitiveness of the entire brand. As a central institution in the innovation center, it is necessary to reflect the development vision of the entire group. In addition to the current development situation, it is necessary to experience the vitality of the future extending to higher areas. Therefore, the tone of the entire space atmosphere is open, concise, technological, and futuristic, with the "wing of technology" as the theme design language.
功能性、美观性、创造性 Functionality, Aesthetics,Creativity 从大堂进入，迎接来访者的是环抱式的翅膀状造型墙，展现“振翅高飞”及“拥抱世界”的文化精神形象。 Entering from the lobby, the visitors are welcoming the wing-shaped styling wall, showing the cultural and spiritual image of “sweeping wings” and “embracing the world”. 天花顶部两侧往上倾斜，从功能上为二层办公及会议空间保留更大的采光度和开放性，形态上仿似飞机双翼，再次呼应“科技之翼”，寓意科技引领，美的腾飞。 The top of the ceiling are tilted upwards. From the functional point of view, the two-floor office and conference space retains greater dimming and openness. The shape resembles the wings of the aircraft, and once again echoes the “wing of technology”, meaning opening the wings. 主背景墙以世界地图为主要元素，展示美的“全球布局，引领世界”的发展战略。以“围棋黑白点阵”为呈现形式，黑白点的材质为塑料盖，正是美的于1968年创业时的主营产品，借此表达“饮水思源”“居安思危”的企业文化。 The main background wall uses the world map as the main element to show the development strategy of “global layout and leading the world”. In the form of “The game of Go”, the material of black and white dots is plastic cover. It is the main product of Midea’s business in 1968, which expresses the corporate culture of “can't forget the steps behind”.
环保低碳 Environmentally friendly low carbon 项目效果虽然极具视觉冲击力，但其实在设计前端已经考虑到低碳环保的因素。因此项目的硬装造型相对简洁，主要是通过灯带及艺术装置营造氛围，避免多余的造型增加建筑材料的使用和损耗，并且尽量使用环保建材。除了体现科技感未来感，环保性及经济性也是重要的设计考量因素。 Although the project has a very visual impact, in fact, the design front end has taken into account the factors of low carbon environmental protection. Therefore, the hard-wearing style of the project is relatively simple, mainly to create an atmosphere through the lamp belt and the product device, to avoid the excessive shape to increase the use and loss of the building materials, and to use environmentally-friendly building materials as much as possible. In addition to reflecting the sense of science and technology in the exhibition hall, environmental protection and economy are also important design considerations.
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