#设计挑战 #

Design Challenge

如何通过店铺空间的设计留住年轻一代消费群体是本案设计关注的重点How to retain the younger generation of consumer groups through the design of  store space is the focus of the design of this case

1957年世界上第一个人造卫星发射，自此太空时代正式开启。在当下“太空时代”的背景下，人们对未知空间更加充满探索欲。本案例的设计核心便是抓住当前时代下这一流行趋势，让空间设计理念与店铺、产品有机的链接融合在一起，最大程度的获取流量 提升品牌的商业价值，引领时代消费潮流。

The world's first man-made satellite was launched in 1957. Since then, the space age has officially opened. Under the background of the current "space age", people are more eager to explore the unknown space. The design core of this case is to grasp this popular trend in the current era, integrate the design concept with the organic links of stores and products, maximize the traffic, improve the commercial value of the brand and lead the consumption trend of the times.

# 设计概念 #

Concept

万事万物都会有一个初始的状态，从无到有，从无序到有序，迭代完善，交互更替。设计同理，从混沌之初穿梭到未来，从设计初始直至完成。MEYA同样如此，本案设计的灵感是开头提到的“未来”，这个词我们每个人的理解各有所异，它是一个未知的世界，充满着无尽的遐想，让人们产生好奇和向往。

Everything will have an initial state, from nothing to existence, from disorder to order, iterative perfection and interactive replacement. Similarly, design shuttles from the beginning of chaos to the future, from the beginning of design to completion.

The same is true of meya. The inspiration of the design of this case is the "future" mentioned at the beginning. Each of us has different understanding of the word. It is an unknown world full of endless reverie, which makes people curious and yearn.

# 设计呈现 #

Completion

我们希望能够营造一个更为沉浸式的空间，让每位消费者在享受饮品的味觉体验同时，使感官扩散，通过空间内的装置，灯光，曲线等元素的运用带给消费者身心感官沉浸的综合体验。

We hope to create a more immersive space, so that every consumer can enjoy the taste experience of drinks and diffuse their senses. Through the use of devices, light lines, curves and other elements in the space, we can bring consumers a comprehensive experience of physical and mental immersion.

外立面  FACADE AREA   ▽

                                                                                                        

门厅外立面利用线条灯带的设计，构建了一个宇宙“虫洞”的概念，我们利用光、线条的变化让观者能够清晰和沉浸的穿梭到这个独立的世界中，从周遭的众多传统商铺中“置身事外”从传统再到未来，这就是“虫洞”门头的功能。所以“时空穿梭”也是此次设计理念的核心。

The facade of the entrance hall uses the design of the line light belt to construct the concept of a cosmic "wormhole". We use the changes of light and lines to enable the viewer to shuttle clearly and immersively into this independent world. The function of the "wormhole" door is to "stay out" from many traditional shops around us, from tradition to the future. Therefore, "time and space shuttle" is also the most important center of this design.

                 

玻璃材质的外侧面，有着天然的镜面通透感，使室内空间构造完整的呈现在行人的视线里。在“千店千面”的市场需求形态下，专注城市艺术潮流，打造美学空间，相信“美、炸、酷”等视觉冲击力和体验感社交场景空间甚为重要。

The outer side of the glass material has a natural mirror permeability, which makes the indoor space structure completely present in the sight of pedestrians. Under the market demand form of "thousands of stores and thousands of faces", it is important to focus on the urban art trend and create an aesthetic space. It is believed that the social scene space with visual impact and sense of experience such as "beauty, explosion and cool" is very important.

               

入口的门厅外立面的设计上，由三个圆形发光灯体作为主元素。每个发光体的灯光线条做了巧妙的组合，构成了一组月球的演变状态，满月、上弦月、蛾眉月，也象征了月球独有的阴晴圆缺的浪漫。In the design of the facade of the lobby, three circular light-emitting lamp bodies are used as the main elements. The light lines of each luminous body are cleverly combined to form the evolution state of the moon. The full moon, the first quarter moon and the moth eyebrow moon also symbolize the unique romance of the moon.

室内区域  INDOOR AREA   ▽

                                                                                             

室内的设计上整体运用了银灰色系来定义了整个空间的格调，具有屈光材质的深色地板有机的链接和映衬了整个空间，使室内空间在视觉上得以放大延伸。

In the interior design, the silver gray system is used as a whole to define the style of the whole space. The dark floor with refractive material organically links and sets off the whole space, so that the interior space can be enlarged and extended visually.

                                                                                             
空间是交互与沟通的载体。室内座位区域采用阶梯式设计，打破了常规的座位摆设形态，打开了人与人之间的边界，更契合当下年轻人的社交属性。Space is the carrier of interaction and communication. The indoor seating area adopts stepped design, which breaks the conventional seating arrangement form, opens the boundary between people, and is more in line with the social attributes of young people.

                                                                                             

顶部的圆形不锈钢装置是整个室内空间设计的核心元素，由不规则弧形灯带围绕其中，结合墙面的发光灯带与半镜面的地板延伸空间以强调超时空概念的氛围感。The circular stainless steel device on the top is the core element of the whole indoor space design. It is surrounded by irregular arc lamp belt, which extends the space in combination with the luminous lamp belt on the wall and the semi mirror floor, so as to create a sense of space station atmosphere in the universe.

                                                                                                        

在沉浸体验式的消费形态下，消费者与产品、空间的交融切入是一个店铺空间感塑造的核心，而主题元素装置的设计便是最直接的表达手段。In the consumption form of immersive experience, the integration of consumers, products and space is the core of shaping the sense of space of a store, and the design of theme element device is the most direct means of expression.
                                                                                             

开放式的吧台设计在空间与视觉上最直观的连接到室内与室外的客人，橙黄色亚克力灯带的加入打破了吧台的沉闷感，而大面积的中庭留白区域也使得落座与外带的客人有效的分流。

In terms of space and vision, the open bar design is most intuitively connected to indoor and outdoor guests. The addition of orange acrylic lamp belt breaks the dull feeling of the bar, and the large area of atrium blank area also makes the effective diversion of seated and outdoor guest。

                                                                                                        

  设计公司 / DESIGN COMPANY：LK DESIGN | 刘柯设计

主创设计师 / CHIEF DESIGNER：刘柯,LOUISE LIU

设计团队 / DESIGN TAEM： 于田鑫,TRENT YU / 王雪洁,KAELY WANG / 庞毅赞,JOHN PANG /李秀英,EMILY LEE /王睿浙,ENZO/ 张文慧,MONICA

项目面积 / PROJECT AREA： 80 SQM

项目地址 / ADDRESS：广州市海珠区/ HAIZHU DISTRICT ,GUANGZHOU.

主要材质 / MAIN MATERIAL： 瓷砖，不锈钢板，亚克力，线条灯，涂料

#设计挑战 #

Design Challenge

如何通过店铺空间的设计留住年轻一代消费群体是本案设计关注的重点How to retain the younger generation of consumer groups through the design of  store space is the focus of the design of this case

1957年世界上第一个人造卫星发射，自此太空时代正式开启。在当下“太空时代”的背景下，人们对未知空间更加充满探索欲。本案例的设计核心便是抓住当前时代下这一流行趋势，让空间设计理念与店铺、产品有机的链接融合在一起，最大程度的获取流量 提升品牌的商业价值，引领时代消费潮流。

The world's first man-made satellite was launched in 1957. Since then, the space age has officially opened. Under the background of the current "space age", people are more eager to explore the unknown space. The design core of this case is to grasp this popular trend in the current era, integrate the design concept with the organic links of stores and products, maximize the traffic, improve the commercial value of the brand and lead the consumption trend of the times.

# 设计概念 #

Concept

万事万物都会有一个初始的状态，从无到有，从无序到有序，迭代完善，交互更替。设计同理，从混沌之初穿梭到未来，从设计初始直至完成。MEYA同样如此，本案设计的灵感是开头提到的“未来”，这个词我们每个人的理解各有所异，它是一个未知的世界，充满着无尽的遐想，让人们产生好奇和向往。

Everything will have an initial state, from nothing to existence, from disorder to order, iterative perfection and interactive replacement. Similarly, design shuttles from the beginning of chaos to the future, from the beginning of design to completion.

The same is true of meya. The inspiration of the design of this case is the "future" mentioned at the beginning. Each of us has different understanding of the word. It is an unknown world full of endless reverie, which makes people curious and yearn.

# 设计呈现 #

Completion

我们希望能够营造一个更为沉浸式的空间，让每位消费者在享受饮品的味觉体验同时，使感官扩散，通过空间内的装置，灯光，曲线等元素的运用带给消费者身心感官沉浸的综合体验。

We hope to create a more immersive space, so that every consumer can enjoy the taste experience of drinks and diffuse their senses. Through the use of devices, light lines, curves and other elements in the space, we can bring consumers a comprehensive experience of physical and mental immersion.

外立面  FACADE AREA   ▽

                                                                                                        

门厅外立面利用线条灯带的设计，构建了一个宇宙“虫洞”的概念，我们利用光、线条的变化让观者能够清晰和沉浸的穿梭到这个独立的世界中，从周遭的众多传统商铺中“置身事外”从传统再到未来，这就是“虫洞”门头的功能。所以“时空穿梭”也是此次设计理念的核心。

The facade of the entrance hall uses the design of the line light belt to construct the concept of a cosmic "wormhole". We use the changes of light and lines to enable the viewer to shuttle clearly and immersively into this independent world. The function of the "wormhole" door is to "stay out" from many traditional shops around us, from tradition to the future. Therefore, "time and space shuttle" is also the most important center of this design.

                 

玻璃材质的外侧面，有着天然的镜面通透感，使室内空间构造完整的呈现在行人的视线里。在“千店千面”的市场需求形态下，专注城市艺术潮流，打造美学空间，相信“美、炸、酷”等视觉冲击力和体验感社交场景空间甚为重要。

The outer side of the glass material has a natural mirror permeability, which makes the indoor space structure completely present in the sight of pedestrians. Under the market demand form of "thousands of stores and thousands of faces", it is important to focus on the urban art trend and create an aesthetic space. It is believed that the social scene space with visual impact and sense of experience such as "beauty, explosion and cool" is very important.

               

入口的门厅外立面的设计上，由三个圆形发光灯体作为主元素。每个发光体的灯光线条做了巧妙的组合，构成了一组月球的演变状态，满月、上弦月、蛾眉月，也象征了月球独有的阴晴圆缺的浪漫。In the design of the facade of the lobby, three circular light-emitting lamp bodies are used as the main elements. The light lines of each luminous body are cleverly combined to form the evolution state of the moon. The full moon, the first quarter moon and the moth eyebrow moon also symbolize the unique romance of the moon.

室内区域  INDOOR AREA   ▽

                                                                                             

室内的设计上整体运用了银灰色系来定义了整个空间的格调，具有屈光材质的深色地板有机的链接和映衬了整个空间，使室内空间在视觉上得以放大延伸。

In the interior design, the silver gray system is used as a whole to define the style of the whole space. The dark floor with refractive material organically links and sets off the whole space, so that the interior space can be enlarged and extended visually.

                                                                                             
空间是交互与沟通的载体。室内座位区域采用阶梯式设计，打破了常规的座位摆设形态，打开了人与人之间的边界，更契合当下年轻人的社交属性。Space is the carrier of interaction and communication. The indoor seating area adopts stepped design, which breaks the conventional seating arrangement form, opens the boundary between people, and is more in line with the social attributes of young people.

                                                                                             

顶部的圆形不锈钢装置是整个室内空间设计的核心元素，由不规则弧形灯带围绕其中，结合墙面的发光灯带与半镜面的地板延伸空间以强调超时空概念的氛围感。The circular stainless steel device on the top is the core element of the whole indoor space design. It is surrounded by irregular arc lamp belt, which extends the space in combination with the luminous lamp belt on the wall and the semi mirror floor, so as to create a sense of space station atmosphere in the universe.

                                                                                                        

在沉浸体验式的消费形态下，消费者与产品、空间的交融切入是一个店铺空间感塑造的核心，而主题元素装置的设计便是最直接的表达手段。In the consumption form of immersive experience, the integration of consumers, products and space is the core of shaping the sense of space of a store, and the design of theme element device is the most direct means of expression.
                                                                                             

开放式的吧台设计在空间与视觉上最直观的连接到室内与室外的客人，橙黄色亚克力灯带的加入打破了吧台的沉闷感，而大面积的中庭留白区域也使得落座与外带的客人有效的分流。

In terms of space and vision, the open bar design is most intuitively connected to indoor and outdoor guests. The addition of orange acrylic lamp belt breaks the dull feeling of the bar, and the large area of atrium blank area also makes the effective diversion of seated and outdoor guest。

                                                                                                        

  设计公司 / DESIGN COMPANY：LK DESIGN | 刘柯设计

主创设计师 / CHIEF DESIGNER：刘柯,LOUISE LIU

设计团队 / DESIGN TAEM： 于田鑫,TRENT YU / 王雪洁,KAELY WANG / 庞毅赞,JOHN PANG /李秀英,EMILY LEE /王睿浙,ENZO/ 张文慧,MONICA

项目面积 / PROJECT AREA： 80 SQM

项目地址 / ADDRESS：广州市海珠区/ HAIZHU DISTRICT ,GUANGZHOU.

主要材质 / MAIN MATERIAL： 瓷砖，不锈钢板，亚克力，线条灯，涂料