Camping is like home building, first to have it, followed by the pursuit of performance, and then the birth of aesthetic needs, the ultimate is the pursuit of personalized. One kind of players who have been playing camping for more than 20 years have accumulated rich experience in continuous exploration, and even have an important influence on the product development of the brand side. These are the KOL (Key Opinion Leader) of this era. At the same time, there is a likable group of players who may have been in the game for a short while, but after a while have grown up and developed a strong need for quality, aesthetics, personalization, etc., which we call the “advanced player”.
Guided by the above KOL, they select high-quality equipment with both aesthetics and functions from years of practice to share and serve these advanced players — the newly born “OFF SPACE” is such a high-end and niche outdoor collection store.
The OFF store covers an area of 170 square meters and is L-shaped with a narrow entrance. The previous tenants divided the interior into many small spaces, making it more cramped and dark. OFF focuses on camping culture and advocates close contact with nature. Therefore, in the design process, in addition to retaining the necessary beams and columns, subtraction is made as far as possible to remove the redundant partition walls one by one, and the facade connected to the outdoors is treated as a glass folding door, which is transparent and can be opened, so as to eliminate the indoor and outdoor boundaries and integrate naturally.
Functionally, the store is divided into commodity selling area and coffee area. In the center of the two areas, there is a bar around the island. While becoming a space center, it can also provide consultation and services to the two regions to the greatest extent. The top of the bar around the island is decorated with the canopy, which not only echoes the theme of camping, but also reveals the faint ambient light to set off the atmosphere.
To the west of OFF was a pool that had been neglected for years and was embarrassed by its neglect. OFF put huge effort into transforming it into green space. Open the folding glass doors, sit idly on the terrace, look out, it is refreshing to have such a free breathing green space in the crowded daily life.
Camping is a community activity in nature. Through the transformation and sharing of green space, OFF tries to create an outdoor atmosphere for everyone in limited conditions, and also hopes to convey the concept of collaboration and co-construction.
OFF has a player wall that regularly invites influential outdoor players to show off their personal belongings used during camping. The first issue is Mr. Zhang Jian (little Red book “Zhang Xiaoshan”), and the second issue is Mr. San feng (little red book “Three Winds”). You will see signs of use in their belongings and will feel distinct personal characteristics. For example, Zhang Xiaoshan likes to play BC (bushcraft). In his episode, earth color is the main color, showing many items cut by himself, like the ground nail made of branch, the frying pan with wooden handle, and even the saw of the wood workshop. San feng likes to play music, so you can find a lot of bright colors on his wall, like beating notes in music. These items and equipment accompany the owners to travel all over the world, each piece may have a story behind it.
Camping products, from the tent canopy to the ground nail spoon, have strong diversity, changeable form and specifications, fast speed on the new products, and need a flexible display mode. OFF store uses wooden peg board, and extends this as the main element and color of the space.
The round holes of the peg board are arranged in a uniform and dense matrix, and there are metal nails, hanging rods, handles, sticks, boards and other accessories to choose from. You can match according to your own needs and adjust and replace them at will. It is quite fun, like adults playing house, and also very in line with the hands-on culture of camping life.
OFF released an enamel cup in warm grey, simple and printed with the word OFF. After buying this cup, many players like to take pictures of using it and then share them on social platforms, unconsciously accumulating a lot of OFF cup photos. It’s like a mascot, a symbol of a way of life, a link between different people. At home, in the outdoors, on the fly, pick up the OFF cup, record the life of that second, truly from the heart of joy. OFF cup, also tea, wine and coffee, let everyone in this special epidemic era more sense of identity and belonging.
Ground nails are one of the most common accessories of camping life, and they are needed everywhere. OFF stores have all kinds of ideas about it, such as handles, clothing hooks, paper holders, door latches, anything is possible.
OFF代表放下，每当人们发出“OFF”这个音时，会不由自主地松一口气。以此为名，正是希望大家可以从日常的繁冗中抽身，放慢节奏，更多地关注美好享受生活。所以OFF选取了 “live in the moment， 活在当下及时行乐”作为自己的slogon。在OFF常常会遇上熟人，或者成为熟人，这里正在成为新据点，融入大家的生活。
OFF means to put down, every time when people make the sound “OFF”, they breathe an involuntary sigh of relief. In the name of this, it is hoped that everyone can withdraw from the daily complexity, slow down the pace, and focus more on enjoying the good life. So OFF chose “live in the moment, carpe diem” as her slogan. OFF is a place where people often meet or become acquaintances. It is becoming a new place and integrating into everyone’s life.
/1 
京公网安备 11010502043275号)
