MUCHA is located in the most prosperous international landmark business district in Chengdu ---- Chengdu Ocean TaikooLi(3F, Building C, Ruidong Center).
The team made each of the five letters of MUCHA a "dynamic" interpretation. Based on the language pattern, emotion, behavior, attitude and social attributes
in modern cities, it extends five key words with "primitive" and "dynamic" interpretation:MIMICRY · UNMASK · CAPTIVATION · HUNTING · ALLURE.
After flattening, the five initial letters respectively present the graphic imagesof clip, rope, piercing ring, chain and arrow, making the overall image depict a
strange and ambiguous emotional vibe.
LAYOUT
场地围绕AURA HOUSE和PARTY MIX两个厅展开，根据五个关键词划分为了不同情绪的区块，
而克制冷静的公区将每个浮夸怪诞的情绪房间相互链接，最终构筑出流光溢彩的MUCHA CLUB。
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The venue is spread out around two halls, namely, AURA HOUSE and PARTY MIX, then divided into different emotional blocks according to five key words.
The restrained and calm public area links each grandiose and bizarre emotional room, so that building a colorful MUCHA CLUB.
The team made each of the five letters of MUCHA a "dynamic" interpretation. Based on the language pattern, emotion, behavior, attitude and social attributes
in modern cities, it extends five key words with "primitive" and "dynamic" interpretation:MIMICRY · UNMASK · CAPTIVATION · HUNTING · ALLURE.
After flattening, the five initial letters respectively present the graphic imagesof clip, rope, piercing ring, chain and arrow, making the overall image depict a
strange and ambiguous emotional vibe.
LAYOUT
场地围绕AURA HOUSE和PARTY MIX两个厅展开，根据五个关键词划分为了不同情绪的区块，
而克制冷静的公区将每个浮夸怪诞的情绪房间相互链接，最终构筑出流光溢彩的MUCHA CLUB。
-
The venue is spread out around two halls, namely, AURA HOUSE and PARTY MIX, then divided into different emotional blocks according to five key words.
The restrained and calm public area links each grandiose and bizarre emotional room, so that building a colorful MUCHA CLUB.
The collision of the ball sand wood and metal material on the whole surface of the consultation area creates the stability and sophistication of the old-school
hotel. The nameplate embedded in the customized square pattern floor tile highlights the quality, which is in sharp contrast to the exaggerated and grotesque of the infield.
As the link between the functional area and the block, the corridor also creates an ambiguous social vibe for the people who are about to enter the infield.
One side of the corridor is leopard print pattern, and the other side is striped mirror, which achieves a delicate balance between release and restraint,
while the red flannelette curtain adds privacy and ambiguity to the social scene.
The rooms around the bar are themed with UNMASK, ALLURE and CAPTIVATION. The emotions are embodied and expressed through the ring of desire,
the flower of mandla and the rope of bondage. They are paired with the patterns created by the design team, so that the sensory experience is amplified with
ambiguous emotions, thus laying foreplay to get into the infield.
The symmetrical infield layout is like a hunting ground, since the dark mesh on the stainless steel is faintly reflected in the light, and the arrowhead lighting
is like a totem in the whole stage. The compressed spacing of the seating booth makes the dense crowd, bringing the ambiguous vibe to reach a climax.
The compartment continues the corridor form by keeping a relative balance between release and restraint until it can be released to the fullest in the privateness.
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