The Software Executive Briefing Center in Rome has been entirely renovated, and looks significantly expanded its area. The entire project, which elaborates in an innovative and fascinating the famous “strips” of the IBM logo, is the fruit of ‘Italian architect Massimo Iosa Ghini and his studio. Cutting-edge technologies in the audiovisual field have been carefully selected to provide guests with a comfortable and experience with high added value. The new Software Executive Briefing Center in Rome is located in the same building that houses the international laboratory for the development of the IBM Software Group and provides all the tools to explore IBM’s technology and its innovative solutions in a new, exciting atmosphere.