The name Hi/Lo visualizes our bipolar concept of Heaven & Hell that lies at the root of this interior design. It also corresponds to the different states of getting stoned and is used to depict different aspects of this hospitality business for example the variation of tastes on the weed and hash menu. Our brief at the time was to design a contemporary high-end hospitality space in which one smokes weed and hash in a context of security and comfort using elements that make reference to an Arabic atmosphere.
The interior concept was derived from the original name ‘destination’, considering there are only two ultimate destinations we decided to make them both, heaven and hell. For ‘Heaven’ we were inspired by the idea of floating in a cloudscape, airy, light and high. The one off heavenly Wall Art created via the Shop Around creative supermarket agency in Amsterdam supported this fully, including the sunrays radiating from the only back window that we transformed into the sun.
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