During the Salone del Mobile 2012 Zara shows in its flagship store on Corso Vittorio Emanuele, Milan, an installation created by Duccio Grassi. The brand and the architect actually share the same inspiration following which everyone with Zara can compose his/her own fashion idea: definitive totems do not exist, neither do styles to be pursued or rules to be respected. The only rule is fragmentation: the way of being for each of us is made by many, mixed and recomposed, photograms.