香港建筑事务所 Cheungvogl着手打造了这个位于圣彼得堡Au Pont Rouge商场内的Selfie Room,一个围绕机器人系统的开放零售展览空间,整个空间设计增进人与人之间的关系。 Hong Kong architecture studio Cheungvogl has created an openexhibition/ retail space around a robotic system within the renovation of the110 year old iconic department store, Au Pont Rouge in Saint Petersburg,Russia. The recently completed addition of a spa and treatment concept extendsthe social hub experience of Au Pont Rouge.
Selfie room位于水疗馆内,是自我反思和自我拍摄的一种艺术,仿佛舞台一样,他们可以同时成为演员、模特和导演尽情享受整个空间。房间的一面墙上是镜子,另一侧的弧形墙面,成为一个镜像的空间。空间没有阴影。入口处,将经过一个光的隧道,身影被连续不断地反射,抽象地呈现在墙面上,人们总是迫不及待的记录下来并与别人分享这个瞬间。将自拍发布到网络上附带地理位置吸引更多的人来体验,这样线上线下的互动就是最好的宣传,Selfie Room是社交媒体宣传空间,一个充满创造力的自拍游乐场。 Inside the spa and treatment areas, one room is dedicated toself-reflection and the art of selfies. The “Selfie Room”, a testing and sampleroom, creates a stage for visitors to feel like performers, models anddirectors of the self-image. The space features a long mirror wall – reflectingin the background is a curved mesh that filters indirect lighting. The light isdesigned to illuminate the faces perfectly without shadows. Upon entry, visitorexperiences a light tunnel with continuous reflections. Animating theself-reflection within the abstract context, one is driven and inspired to act,document and ultimately share the moment. The space merges the online andoffline experience of visitors and brands. By sharing the self-image throughsocial media, visitors create 15-minute fame for themselves and advertisementspace for the brand within their social networks. In the shared posts, thebrand itself is only apparent in the Geotag.
空间使用白色树脂、金属网格天花和半透明玻璃。可滑动的半透明玻璃保证私密的同时可以看到河岸的城市景观。在繁忙的城市生活和琳琅满目的商品之中开辟出一片净土,放慢都市人的脚步,感受时间的流逝。 The spa and treatment areas continue the simple materiality of theAu Pont Rouge Galleries, utilising translucent glass, white resin and metalmeshed ceiling. Translucent fixed and sliding panels are used to defineopenness and privacy between the scenic city views overlooking Moika River andthe centre of the restored historical structure. Between the city life and thevariety of offers and activities in Au Pont Rouge, the spa becomes a retreatfrom the fast pace – a slow space in between, with changing daylight acting asthe only indicator of time.
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