Architecture and space are carriers to undertake events and materiality. We regard them as catalysts to solve the thinking of social and urban development. The core proposition for the Sales Department of the apartment product positioning in the central area of the urban CBD of Shenye center is how to highlight the scarce apartment life value proposition in the central area of Fancheng commercial finance.
The project is located in Furong Middle Road, Changsha, surrounded by Hunan Museum, Hunan Exhibition Hall, Hunan stadium and other facilities, with a strong scholarly and humanistic atmosphere. The Martyrs Park with green trees and fresh air is about 400 meters away from the project to the East. The thick merchant context and core landscape resources of the ancient city of Changsha endow the project with the dual value of hot land and context.
The core problem faced by the design is the lattice combination of commercial podium and street shops in the sales tribe, the square and progressive sequence and the area of every inch of land and every inch of gold, which restrict the tension and imagination of space. How to meet the expectations of apartment people for a better life in the future and feel the appropriate psychological distance from prosperity? Based on the 360 ° urban life dream wrapped with the core value of the project, the design takes the field linear characteristics of the turbine and puts forward a contrasting narrative background that fits the judgment of consumers' inner value - interesting life, half of which is mountains, rivers, lakes and seas, and half of which is human fireworks.
Every natural phenomenon and substance corresponds to a state of mind, which can be expressed only through the description of natural phenomena. Based on the genetic cognition and resonance of nature, people can find value points and identity in space.
As for the refinement of design elements, shells and pearls are selected.
The shell is like the womb of a woman. It symbolizes the vast life, mysterious and full of unknown power. It can decompose and infiltrate foreign things, and finally condense into a scarce and pure material - Pearl.
Therefore, the ceiling designed by the sales department adopts the natural curve of shells to weaken the upright shackles and boredom brought by the lattices of street shops. The curve slowly unfolds from the indoor central area, and the nonlinear sense of expansion makes the whole field of the sales department infinitely extended, which is full of imagination.
Some resin boards are applied to the facade to increase the space thickness of the column and wall through the dark green and texture of the wave texture, so as to break through the limitation of the square and limited street space and establish an unlimited natural and grand scene experience. The multi arcuate configuration of conch shells together with it forms a surrounding visual expansion feeling to amplify the scale relaxation feeling opposite to the high-density package of surrounding high-rise buildings.
Concentric progressive threads, guided by the arc facade and ceiling, realize the folding from entrance to interior, from amplification to depth; Based on the hint and guidance of the arc, people will experience it step by step according to the sales flow line. And realize settlement parking and sales interaction in the central area of the sand table of the whole place.
The design empties the sand table area and uses the giant pearl to point out the physical attribute and psychological value of the shell to convey the scarce value and uniqueness of apartment products in the central area of the city.
The column is wrapped with resin board with deep ocean color, and activates the floor height and level of the whole space through art installation stairs and waterscape. Let the perspective relationship and experience channel of the whole venue become rich and mysterious. In the limited space floor height and area, organically connect the space up to the model demonstration area on the second floor to realize natural circulation.
Among the sales functional areas, the design follows the permeability and extension of the space, and activates the internal charm of the space and creates more understanding possibilities by deconstructing the various connection possibilities of the turbine rotation and local perspective guidance.
The combination of nature and art stimulates the resonance of emotion and soul. In space, people can not only obtain a sense of flowing tranquility, but also enrich their internal sense of happiness expectation. From the close connection between nature and city, they can obtain the spiritual nourishment of transition experience and lingering impression.
Abstract and recreate the contemporary flavor of the art museum beside Xiangchun Road, and through the exchange scene and function experience setting, let consumers understand the products and activate their sense of spiritual identity, and establish new cognition and resonance for the urban humanities and art scene at the same time. This is the deeper value that the design hopes to convey while realizing the sales function.
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